About Foothills Tourism

In late Fall 2018, what initially started as a group of business owners who decided to pool their resources and work together, quickly developed into a larger vision and an all-encompassing initiative to represent the Foothills region as a destination market.

Noting a densely packed region with huge cultural heritage, vibrant arts, sustainable agriculture, and other key attractions, as well as an opportunity to fill the physical void between other successful tourism initiatives, in February 2019 the Foothills Tourism Association was born.

The association will work to grow a strong agricultural and entrepreneurial rural business community by attracting visitors locally, provincially, nationally, and internationally to our region. By developing the visitor economy in foothills, we will drive economic growth, job creation and more in our region.



Mission Statement

Our mission is to attract visitors to the Foothills Region and offer them increasing value by enriching the region’s tourism opportunities.

  1. Develop and grow a strong agricultural and entrepreneurial rural business community
  2. Bring tourists from local, provincial, national, and global markets to the Foothills
  3. Attract provincial and corporate funds to the development of our region
  4. Work in conjunction with municipalities and industry associations to develop framework that welcomes and stimulates agri-tourism and rural experiential tourism in the region


Our Vision

Our vision is to develop a thriving community that creates spillover benefits to towns and residents of the region:

  1. Job creation and increased economic activity
  2. Preservation of agricultural roots, traditions, and land
  3. Protection of natural environments
  4. Infrastructure investment
  5. Residual effects on non-tourism businesses
  6. Reduced rural crime
  7. Diversification of agricultural businesses and increase food security
  8. Implementation of quality agricultural practices
  9. Increase in acreage land value
  10. Retention and attraction of young people to the community
  11. Creation of a bridge between urban and rural citizens
Unlocking the Foothills Tourism Potential


Learn More

Have questions or want to get involved, contact us with your feedback!