In late Fall 2018, what initially started as a group of business owners who decided to pool their resources and work together in order to boost business, quickly developed into a larger vision and an all-encompassing initiative to represent Foothills tourism as a whole.
Noting a densely packed region with huge cultural heritage, vibrant arts, sustainable agriculture, and other key attractions, as well as an opportunity to fill the physical void between two other successful tourism initiatives (Banff/Canmore and Lethbridge), in February 2019 the Foothills Tourism Association was born.
The association was formed to grow a strong agricultural and entrepreneurial rural business community by attracting tourism, provincially, nationally, and internationally to our region.
By developing the visitor economy in foothills, we will drive economic growth and job creation in our region.
Our mission is to attract visitors and offer them value.
A Foothills rural and agricultural community that thrives because of the added value of tourism opportunities and whose benefits include and spill over to the towns within the region:
Have questions or want to get involved, contact us with your feedback!