In late Fall 2018, what initially started as a group of business owners who decided to pool their resources and work together, quickly developed into a larger vision and an all-encompassing initiative to represent the Foothills region as a destination market.
Noting a densely packed region with huge cultural heritage, vibrant arts, sustainable agriculture, and other key attractions, as well as an opportunity to fill the physical void between other successful tourism initiatives, in February 2019 the Foothills Tourism Association was born.
The association will work to grow a strong agricultural and entrepreneurial rural business community by attracting visitors locally, provincially, nationally, and internationally to our region. By developing the visitor economy in foothills, we will drive economic growth, job creation and more in our region.
Our mission is to attract visitors to the Foothills Region and offer them increasing value by enriching the region’s tourism opportunities.
Our vision is to develop a thriving community that creates spillover benefits to towns and residents of the region:
Have questions or want to get involved, contact us with your feedback!